How did I reach 3.3 M organic views on social media?
Let me draw a parallel to help you understand how digital marketing works.
Imagine you want to lose weight, so you hire a nutritionist. They create a personalized plan, but results don’t come overnight—it takes consistency and patience. If you follow the plan, you’ll reach your goal. If you don’t, you might end up further from where you started.
In digital marketing, I’m the nutritionist—I design the strategy, but your success depends on trusting the process and staying committed to the work.
My primary role is Digital Marketing Consultancy and Strategy, which means I don’t handle implementation or manage social media accounts. Instead, I provide businesses with a clear strategy so their team can execute it, allowing me to move on to my next clients once they’re set up for success.
Now, here’s a brand where I took care of the implementation.
This is a 10-room guesthouse in the heart of the Romanian mountains. I took charge on August 29, 2024. With their situation becoming critical, I decided to make their business a priority. I started with rebranding (and I’m not done yet—their website still needs updates), replaced all their pictures on Booking.com , developed a Social Media Strategy, and followed it precisely.
I also created all the content myself (and even showed up in some of it). Now, before I explain further how it happened, see the results:
Success doesn't happen overnight.
To succeed in digital marketing, you need two things:
- To know what you’re doing.
- To keep doing it.
If you know what to do but lack consistency, your results may fluctuate. If you’re consistent but don’t know what you’re doing, you won’t get far—unless you’re one of the lucky 1%.
When I started in August, Terra Nova had:
- 1,872 followers on Instagram
- 689 followers on TikTok
- 2,700 followers on Facebook
Since their target audience is primarily on Facebook, that was my main focus. However, I developed a strategy that covered all three platforms.
As of today, they now have:
- 3,183 followers on Instagram
- 1,189 followers on TikTok
- 10,176 followers on Facebook
Here’s the deal—the BOOM (3.3M organic reach) came from just two videos. The first video exploded with 1.3M views, and the second, created in the same style with a few tweaks, reached 1.5M views. Up until those videos, growth was slow but steady. After them, everything accelerated.
What you need to understand is it wasn’t easy. It took strategy, content creation, and daily posting. But here’s the best part—while last year the guesthouse was nearly empty from January to April, now their phone won’t stop ringing, and bookings are no longer an issue.
Instragram progress
Facebook progress
Tik Tok progress
