Digital marketing success story - meet ZOE
Digital marketing success—like any success—doesn’t happen overnight. To get results, you need clear goals and consistent effort. But if you’re passionate, trust the process, and keep going, success will follow.
I’m not going to do much talking—just introducing you to a wonderful family business I had the pleasure of collaborating with.
Nikos owns a unique clothing and accessories shop in Greece. It’s a small family business, and all the designs are created by his wife, Katrine—a highly talented artist who has been creating for over 30 years. For a long time, their daughter managed their social media platforms and did an amazing job, but she had to step away due to her studies.
They needed a digital marketing strategy to introduce their brand to new markets while staying within a limited budget. So, I built a tailored DIY strategy and guided Nikos and his team through its implementation. Additionally, I designed the content strategy, conceptualized reel ideas, and guided Violetta, who was responsible for selecting models and ensuring the content aligned with my vision for their social platforms.
Finally, Violetta took social media courses with me to gain the skills needed to manage their social platforms independently.
This was one of my favorite projects because I was able to help an artist showcase her work and support a small family business in staying afloat—despite their initial fears of failure.
“I had the pleasure of working with Andreea on our ambitious project to introduce our boutique brand into the highly competitive European market. From the very beginning, she demonstrated exceptional creativity, strategic thinking, and a profound understanding of our brand’s unique value proposition.
Despite working with limited resources, Andreea crafted innovative and cost-effective marketing strategies that truly set us apart from the competition. She went beyond traditional tactics, implementing alternative actions that leveraged our authentic story and artisanal craftsmanship to captivate a discerning audience. Her expertise in optimizing our social media presence on platforms like Instagram and Facebook resulted in significant organic growth and engagement without relying heavily on paid advertisements. She provided invaluable guidance on SEO and content strategies, gradually enhancing our online visibility with minimal upfront investment..
She exceeded all expectations outlined in our job requirements and has become an integral part of our journey. I wholeheartedly recommend Andreea to anyone seeking a resourceful and visionary digital marketing strategist. Her ability to deliver exceptional results with limited resources is truly commendable. We look forward to continuing our partnership and achieving even greater success together.”
P.S. Ok, actually, I’m skeptical by nature, so here’s a screenshot of the review for proof!
Nikos Arnaoutakis, Founder of ZOE
